Overview

I was responsible for designing landing pages for Maori Construtora, showcasing their developments across different launch phases. The primary goal across all pages was to drive qualified lead generation, translating each project's unique positioning into a visual experience that captured user interest and guided them toward conversion.

LP Jardins Caiobá | Breve Lançamento

My Role

As a UX/UI Designer, I was responsible for developing the landing pages end-to-end. On the UX side, my focus was on structuring a scroll flow that kept users engaged as they moved through the page, progressively building interest in the development and encouraging them to explore further.

LP Cyano Guaratuba | Pré-Lançamento

Design Directions

The information architecture was tailored to each project's launch phase. For pre-launch pages, content was intentionally minimal, highlighting the development's concept, address, façade image, private unit size, and a preview of common areas, creating anticipation without overwhelming the user. As a project moved into its official launch phase, the pages expanded with richer content: private unit photos, more detailed common area visuals, an expanded image gallery, differentials and payment/financing information, giving users the depth of information needed to move further down the conversion funnel.

LP Fiori Residenza | Lançamento

LP Manaia Seaside Home | Pré-Lançamento

FInal considerations

Working on the Maori Construtora landing pages sharpened my ability to adapt UX strategy to context, understanding that the same conversion goal can require entirely different information architectures depending on where a user is in their decision journey. Structuring content progressively across launch phases reinforced how sequencing and pacing information can directly influence engagement and lead quality, a principle I now apply more intentionally across other projects.